Superbowl week – Be sensible with your advertising

This Sunday will see the two best teams in the NFL face-off against each other at Superbowl 51.

But the biggest battle happened months ago and without a football in sight.

Fox are reportedly charging between $5 million and $5.5 million per 30 second advert slot; and with 17.7% of American adults saying that the adverts are their biggest draw to watching the game, you can start to see why.

Who is playing is almost an irrelevance when it comes to advertising in the game, with Fox reporting that they had sold 90% of avert space before December; the teams  that are playing were not decided until the 22nd of January.

With figures like this being banded about it is no wonder that advertising has become a bit of a dirty word amongst small businesses and seen as a necessary evil. But this doesn’t have to be the case.

By being clever and picking and choosing where and when to advertise you can achieve very positive payback without breaking the bank.

Here at Gipping Press we produce over 30 monthly parish and village newsletters. The majority of these magazines are distributed free of charge to all of the households within their district and an advert can cost you as little as £10 up to £200.

Now advertising locally does not work for every business but for a lot it certainly will.

Village magazines are trusted by the residents in their area because of the nature of what they discuss and the events they promote. As a result any advert within the publication, especially those that are local, are often more trusted via association.

We often advise our customers, particularly start-up businesses, to test the water with a small advert within their local newsletter and then expand as and when they can afford it.

If you really want to make a splash, then we would advice to have a flyer inserted to coincide with your first advert.

We can help with contact details for the magazines that we produce but also with some impartial advise on other ways to make the most of your advertising and marketing.

Give us a call or drop us an email if you have any questions or think this may work for you and we can certainly start the ball rolling for you.

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